Sales Surge During Outing Season
Comprehensive food company Paldo announced on the 26th that 'Pororo Fruit Flavor Jelly Petit,' launched in March, has surpassed cumulative sales of 600,000 units.
With more outings and outdoor activities this month, sales increased by about 180% compared to the previous month. Pororo Petit is flavored with Shine Muscat and Apple Mango. The package features the popular character Pororo, making it highly favored by children. Reflecting consumer feedback, the product size was reduced by about 50% compared to the company's existing products. It is bite-sized, making it a good snack for young children.
The product is packaged in 40 small packs of 10 pieces each, making storage convenient. It can be used as a snack not only at home but also in public places such as offices. Considering the main consumer group, a 'Praise Sticker Attachment Area' was added to the back of the box.
Meanwhile, Paldo entered the jelly market by launching 'Pororo Fruit Flavor Jelly' in September 2020 and has been continuously introducing related products to expand the category. Including Janmang Loopy Jelly and Pororo Petit, launched in 2021, a total of three types are currently being sold.
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