Pigeon Launches 'Jamong Fresh' Scent Featuring Refreshing Summer Natural Aroma

Pigeon announced on the 26th that it has added the 'Grapefruit Fresh' scent to the high-concentration Pigeon Botanic and Spray Pigeon Botanic lineups.

[Photo by Pigeon]

The high-concentration Pigeon Botanic provides a 99.99% antibacterial effect against E. coli and three other types of bacteria, as well as eliminating invisible odor-causing bacteria. The fragrance, made from essential oils extracted from nature’s flowers, roots, leaves, tree bark, and fruit peels, enhances the scent’s richness and longevity.

Additionally, it contains no unnecessary chemicals such as microplastics, preservatives, thickeners, or colorants, leaving no residue after washing. It is safe for sensitive skin that is easily irritated. To protect laundry, it coats fibers to prevent static electricity and fine dust adhesion, and compared to regular Pigeon fabric softeners, it offers three times richer fragrance, allowing users to enjoy a deep scent for a long time even with a small amount.

The high-concentration Pigeon Botanic Grapefruit Fresh scent features a freshness derived from natural aromas rather than artificial fragrances. It subtly combines the refreshing top notes of grapefruit, orange, and freesia with the sweet scents of gardenia, peach, and apricot, allowing users to enjoy the cool and crisp scent of Pigeon fabric softener for a long time during hot summers instead of sweat odors.

Spray Pigeon Botanic Grapefruit Fresh also provides a 99.99% antibacterial effect against E. coli and three other types of bacteria, eliminating invisible bacteria as well. Furthermore, even 120 minutes after spraying, its fresh and sweet scent can remove 99% of various unpleasant odors such as food smells, hormonal odors, and body odor.