Kodak Apparel Opens 'Kodak Corner Shop' Pop-up Store in Seongsu-dong

Private Photo Zone Concept

Kodak Apparel, operated by Highlight Brands, announced on the 26th that it has opened a pop-up store called 'Kodak Corner Shop' in Seongsu-dong, Seoul.

Kodak Apparel's pop-up store 'Kodak Corner Shop' set up in Seongsu-dong, Seoul

Photo by Kodak Apparel

Kodak Corner Shop is a pop-up store with a private photo zone concept. Kodak Apparel, which started with the Kodak film archive as a brand asset with over 130 years of history, planned this to allow customers to easily and familiarly experience Kodak's heritage through photography.

This pop-up store is based on Kodak's 1966 advertising slogan (What’s Life Without Pictures?), designed to clearly and strongly convey the brand identity of 'Kodak' as the origin of all photography. The interior is decorated with Kodak Apparel's 2023 summer lookbook featuring a vintage vibe, along with various summer products such as T-shirts, swimwear, and clogs, focusing on creating a kitsch and photogenic space.

At Kodak Corner Shop, visitors can freely take photos for free in the private photo zone through on-site waiting registration and receive printing services. Additionally, a 100% winning random gift event is held for visitors, with prizes including Kodak Apparel ball caps, socks, and film keyrings through a raffle.

The Kodak Apparel pop-up store 'Kodak Corner Shop' will operate until June 7. For more details, please check the official Kodak Apparel online store and Instagram.