Hyundai Home Shopping Launches Cost-Effective Food Waste Processor 'Smart YamYam'

Selling Tomorrow on T-Commerce Channel 'PlusShopTV'

Hyundai Home Shopping announced on the 24th that it will broadcast the sale of the new food waste disposer product "Smart YamYam" from its private brand (PB) Everblue through the T-commerce channel "Plus Shop TV" on the afternoon of the 25th.

Hyundai Home Shopping announced that it will start a sales broadcast tomorrow afternoon for the new food waste disposer product of its private brand (PB) 'Everlu'.
[Photo by Hyundai Home Shopping]

The Everblue food waste disposer Smart YamYam uses a method of decomposing food waste by cultivating microorganisms. It is a PB product developed and sold directly by Hyundai Home Shopping. The company explained that the non-face-to-face sales method reduced distribution margins, enabling reasonable pricing. Additionally, a 40,000 KRW discount will be offered for lump-sum payments limited to the broadcast on the 25th.

Smart YamYam is evaluated as a product suitable for domestic consumers by using patented Lactobacillus bacteria, specialized microorganisms for decomposing spicy and salty food waste. It is the only product sold on TV home shopping that applies a 7-stage deodorization system to minimize odors generated during the processing. It also features a low-noise design that operates below 30 decibels (dB), known as the average noise level of a library.

Reflecting the needs of consumers in their 30s and 40s who prefer compact designs with large capacity, it can process 15 liters of food waste with a relatively slim width of 25 cm. An Everblue representative said, "It can easily handle up to 1.4 kg of food waste per day, making it highly practical."

Lim Heung-jun, head of the Brand Business C.I.C division at Hyundai Home Shopping, said, "We expect high customer response to the Everblue Smart YamYam microbial food waste disposer, which maximizes convenience in daily life," adding, "We will continue to introduce innovative products that enhance life satisfaction through ongoing research and development."