Samsonite Red has unveiled the ‘TOiiS’ advertising campaign on the 23rd to welcome the rapidly approaching travel season.
The new campaign for the TOiiS collection captures the journeys of youth with diverse personalities and free-spirited charm, expressing the romance and leisure that only travel can offer. In the released campaign video, the young travelers do not lose their smiles even in unexpected situations such as missing a train; instead, they show the process of enjoying those moments during their travels. The campaign also features Samsonite Red’s popular ‘TOiiS C’ collection of carry-ons, emphasizing its cool design and sensibility.
The TOiiS C trunk is characterized by its spacious storage and offers a variety of color options in four shades: Slate Green, Golden Mustard, Red, and Ink Black. It also allows for self-customization, enabling users to express their own personality and preferences. The interior lining is made from recycled plastic (RPET) material, and the style is highlighted by graphic designs from Timothy Goodman, a renowned visual artist from New York.
The carry-on sized ‘TOiiS C Rolling Tote’ features various internal storage compartments such as a separate laptop compartment, divider pad, and waterproof pocket, along with thoughtful functions designed for user convenience. Equipped with high-quality ball-bearing double wheels, it allows for smooth movement and enhances security with anti-theft zippers and TSA locks.
Choi Ji-won, Marketing Communications Team Leader at Samsonite Korea, said, “To celebrate the first vacation season since the domestic endemic declaration, this campaign captures the lively energy of youth enjoying every moment of their travels.” She added, “We hope everyone experiences a summer filled with the excitement that begins the moment you depart and the unexpected times that feel like gifts during your journey.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
