Omdia Survey... Samsung "Smooth Start as No.1 for 18 Consecutive Years
LG Leads OLED "Maintaining No.1 with 10 Years of Innovation""
Samsung Electronics secured the world's number one position by recording a market share in the 30% range in the first quarter, led by its premium TVs. The company is approaching its 18th consecutive year as the global leader in the TV market.
LG Electronics maintained its top position with an OLED (Organic Light Emitting Diode) TV market share approaching 60%.
Samsung TV Market Share at 32.1%... 38 Million QLED Units Sold Over 6 Years
According to a global market research firm Omdia's report on the 23rd, Samsung Electronics recorded a 32.1% market share by value in the global TV market in the first quarter, maintaining its number one position. Samsung explained that it held the top spot through premium and extra-large products such as Neo QLED, OLED, and Lifestyle TVs. Samsung stated, "We have made a smooth start toward achieving 18 consecutive years as the world's number one TV market leader."
In the extra-large TV market of 75 inches and above, Samsung recorded a value market share of 38.8%. It also held a majority share in the largest premium TV markets: North America (52.6%) and Europe (60.7%). In the extra-large market of 80 inches and above, Samsung maintained the top spot with a 43.9% share, led by its new 98-inch model.
In the premium TV market priced above $2,500 (approximately 3.3 million KRW), Samsung also ranked first with a value market share of 59.1%, up 9.9 percentage points from 49.2% in the same period last year.
The QLED market accounted for 8% of the total TV market in the first quarter, with 3.73 million units sold, a 13% increase compared to the first quarter of last year. Samsung sold 2.15 million units, representing 57.5% of the entire QLED market. Since its first launch in 2017, Samsung QLED TVs have recorded cumulative sales of approximately 38 million units through the first quarter.
LG Solidifies Its Status as the 'OLED TV Powerhouse' with 58.8% Market Share
LG Electronics, known as the 'OLED TV powerhouse,' maintained its number one position with a shipment-based market share of 58.8% in the first quarter. Over the 10 years since its launch in 2013, LG has continued innovation, solidifying its leadership in the next-generation premium TV market.
The market share of extra-large OLED TVs of 70 inches and above reached 75.3% based on shipment volume in the first quarter. The company explained that this is significant as the trend of "the bigger the TV, the better" continues. LG plans to release the 'LG Signature OLED M' within this year, the world's first 4K·120Hz wireless video transmission solution that eliminates surrounding cables.
LG OLED TVs are sold in more than 130 countries, the largest number in the OLED industry. Since its first launch in 2013, cumulative shipments surpassed 15 million units by the end of last year, the first in the industry. LG stated, "Over the 10 years since the OLED TV launch, we have enhanced performance, design, and resolution quality (8K/4K), and expanded form factors. We now offer the industry's largest OLED TV lineup ranging from 40-inch to 90-inch models."
LG Electronics shipped 5,484,200 TVs in the first quarter, with a value market share of 17.1%. OLED TV shipments were 738,000 units. LG said, "Although TV demand has contracted due to the global economic downturn, we are making efforts to manage distribution inventory at a healthy level."
The company plans to accelerate its premium market strategy this year. LG will expand the launch countries of the LG OLED Objet Collection Pos? to over 40 locations. As of the end of last year, the number of TV brands selling OLED TVs increased to 21.
The total global TV market shipment volume and sales value in the first quarter declined. Shipments were recorded at 46.52 million units, down 5.2% from the same period last year, marking the lowest first-quarter figure since 2009. By value, it decreased by 12.5% to $22.485 billion (approximately 29.6 trillion KRW).
Omdia stated, "The TV market is expected to show signs of recovery from the second half of the year." Omdia forecasts that this year's TV shipments will slightly increase to 205.19 million units compared to last year.
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