'Fusion of Technology and Art' Presents New Customer Experience
LG Guggenheim Award from This Year to 2027
LG is discovering and supporting artists who work innovatively based on technology in collaboration with the world-renowned Guggenheim Museum of Modern Art. Starting this year, they will hold the 'LG Guggenheim Award' ceremony annually for five years.
LG and the Guggenheim Museum announced on the 21st that they held the first award ceremony on the 19th (local time) at the Guggenheim Museum in New York, USA.
Stephanie Dynkins, the recipient of the 'LG Guggenheim Award,' is taking a commemorative photo holding the trophy at the Guggenheim Museum in New York on the 19th (local time). From the left, Taebong Yoon, Vice President and Head of North America at LG Electronics, Dynkins, and Naomi Beckwith, Chief Curator of the Guggenheim.
[Photo by LG]
The awardee is Stephanie Dinkins. She created works using artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). Through her works, she conveyed the message that social minorities could be discriminated against due to the information AI acquires. Her representative work is the video piece "Conversations with Bina48." Bina48 is an AI robot modeled after the real woman Bina Rothblatt. Through the dialogue between Bina48 and Dinkins, the work delivers the message that AI learning data must sufficiently include diversity such as race, gender, disability, and cultural background. Dinkins said, "I will continue to convey messages with valuable meanings through my works."
Yoon Tae-bong, President of LG Electronics North America, presented Dinkins with a trophy jointly created by LG and the Guggenheim. The trophy captures the moment when the two digits representing digital technology, '0' and '1,' intersect. It symbolizes the 'future of art' renewed by digital technology. Park Seol-hee, LG Brand Senior Specialist, said, "We hope Dinkins will continue to engage in artistic activities that resonate with society based on technology."
Stephanie Dinkins filmed a scene of her conversing with the AI robot 'Bina48' to create the video work 'Conversation with Bina48.' A scene from the video. [Photo by LG]
LG and the Guggenheim Museum formed a partnership last year and decided to discover and support the fusion of technology and art for five years from this year until 2027. They select contemporary artists who create works using technology and award them a prize of $100,000 (approximately 130 million KRW) and a trophy. The partnership involves LG, LG Electronics, and LG Display.
LG Electronics, together with the Guggenheim Museum, selects the 'Emerging Artist of the Year' and supports their artistic activities. This year's recipient is Farah Al Qasimi, an artist and musician from the United Arab Emirates (UAE). She is expected to showcase works created with LG OLED technology. LG Electronics sponsors a full-time curator for digital technology-based art, including AI, AR/VR, and non-fungible tokens (NFTs), at the Guggenheim Museum. In March, they appointed Dr. Noam Segal, a former professor of visual arts in New York City, as the curator. Dr. Segal is responsible for overseeing the entire partnership research activities.
LG Display sponsors the YCC (Young Collector's Council), a New York-based young art patron association, which holds an annual YCC party at the Guggenheim Museum. In collaboration with Al Qasimi, they plan to decorate the party venue with large transparent OLED photo walls combined with artworks under the concept of 'Digital Paradise.' Transparent OLED is a product that LG Display was the first in the world to develop and mass-produce. At the YCC party held on the 24th (local time) at the Guggenheim Museum, Dinkins is scheduled to participate and meet YCC members.
Introduction video of the 'LG Guggenheim Award' currently being screened at New York Times Square by LG. [Photo by LG]
LG has created a video advertisement featuring the LG Guggenheim Award logotype, which will be screened from this month until mid-next month at locations such as New York Times Square, London Piccadilly Circus, and Seoul Gwanghwamun. The logo was created using the 'multiply (x)' symbol representing cooperation between LG and the Guggenheim Museum and the 'plus (+)' symbol representing fusion.
Anyone can scan the large QR code included in the advertisement with a smartphone to access the 'LG Guggenheim Award' website and check partnership-related content.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
![Clutching a Stolen Dior Bag, Saying "I Hate Being Poor but Real"... The Grotesque Con of a "Human Knockoff" [Slate]](https://cwcontent.asiae.co.kr/asiaresize/183/2026021902243444107_1771435474.jpg)
