Amorepacific's Labo H announced on the 17th that it has launched a collaboration shampoo and tonic with Chilsung Cider under the 'Unbilli' Bubble' concept and opened the Amore Seongsu pop-up store.
This collaboration was inspired by the common attribute of Labo H's refreshing cooling shampoo bubbles and Chilsung Cider's exhilarating carbonated bubbles.
Just like the expression "Totally Cider!", Labo H Cider Cooling Shampoo is perfect for refreshing and relieving scalp concerns during the stuffy summer season. The refreshing and lively scent reminiscent of cider and the carbonated bubbles visible in the product help provide a cool and rich deep cleansing foam.
According to human application tests conducted by Labo H, scalp temperature decreased by 9℃, scalp itching improved by 92%, and scalp sebum was reduced by 63%. It also confirmed a 99.9% removal effect of ultrafine dust. In particular, the effects of scalp cooling, itch relief, and sebum reduction lasted for 24 hours.
The formula excludes 10 major chemical ingredients, uses a mildly acidic prescription and a low-irritation formula, and has completed a functional report for alleviating hair loss symptoms.
The Amore Seongsu pop-up store was prepared to allow visitors to experience the cooling sensation and freshness with the signature green color of Labo H and Chilsung Cider. Starting with soap bubbles at the entrance, the interior uses a fog machine to create an atmosphere as if entering a refrigerator, and a large photo zone is set up to commemorate visits. Through a no-lose event, visitors can receive edition products and limited edition goods, and a mobile beverage truck offers refreshing cider drinks.
The pop-up store will operate until the 28th and can be visited without a separate reservation.
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