"Characters and Cosmetics United..." CTK Collaborates with Jelly Crew for Joint Venture

CTK Signs MOU with Jelly Crew for Strategic Partnership
Introducing a New Paradigm in the Cosmetic Market through Character + Cosmetics Synergy

Global beauty platform company CTK announced on the 15th that it has signed a business cooperation agreement with creator commerce platform company Jelly Crew to collaborate on a character + cosmetics collaboration project.

This agreement was made to enhance the brand value of both companies, engage in strategic marketing, and plan mid- to long-term IP collaborations for continuous cooperation. The plan is to present a new paradigm in the cosmetics market through collaboration projects utilizing Jelly Crew's character IP.

This project allows users on CTK's ‘CTKCLIP’ platform to use their desired Jelly Crew characters on containers or packaging, and Jelly Crew is preparing B2B services to provide a unique character collaboration where cosmetics companies and customers can create products with their chosen characters. The actual service and products are planned to be launched within the third quarter.

Choi Chi-ho, CEO of CTK, said, “Through collaboration with Jelly Crew, we can offer our customers an opportunity to have differentiated product competitiveness and further contribute to the growth of customer brands.” He added, “‘CTKCLIP’ will be a good stepping stone to establish itself as a leader in the cosmetics platform sector.”

Kim Seung-joo, Head of the HandHug Platform Business Division, stated, “This strategic partnership with CTK is meaningful for the expansion of content and the mutual growth of the platforms owned by both companies.” He continued, “Based on the scalability of K-creators, we will leverage innovation to gain momentum in overseas markets such as the U.S., Japan, and Taiwan, and further contribute to market expansion.”

‘Jelly Crew,’ operated by HandHug, started as a commerce platform where creators active on SNS participate as sellers, and has created an ecosystem that grows creators’ content into popular brands by expanding their brands not only on online platforms but also offline. Currently, about 540 teams are active as sellers on the ‘Jelly Crew’ platform, and HandHug operates over 260 directly managed consignment stores nationwide and 8 offline stores to distribute their products.