Kojima Wins 'Brand Customer Loyalty Award'... 6 Consecutive Years at No. 1

Korea Consumer Forum and BrandKey Jointly Host Awards Ceremony
Ranked No.1 in All 5 Categories in Survey of Over 210,000 Participants
"Contributing to Public Health with Differentiated Technology"

Healthcare company Cosijama announced on the 3rd that it was selected as the No. 1 brand in the massage chair category at the ‘2023 Brand Customer Loyalty Awards.’ The ceremony is jointly hosted by the Korea Consumer Forum and Brand Keys, a top 10 research and consulting firm in the United States. Cosijama has received the grand prize for six consecutive years.

Head of Kojima Kim Kyung-ho (right) and Chairman Yoon Eun-gi of the Korea Consumer Brand Committee are posing for a commemorative photo. (Photo by Kojima)

Cosijama achieved higher scores than other companies in all five categories: brand trust, brand attachment, repurchase intention, intention to recommend to others, and switching intention. It was selected as No. 1 with a total score of 25.63 points (out of 35). The survey was conducted from March 13 to 26, targeting over 210,000 consumers. In particular, there was an overwhelming score gap in the brand trust and repurchase intention categories.

Kim Kyungho, Head of Marketing at Cosijama, said, “Thanks to the high trust and support from customers for Cosijama, we have achieved the great feat of being selected as the No. 1 brand in customer loyalty in the massage chair category for six consecutive years. We will continue to prioritize consumer satisfaction as our top value and do our best to become a leading healthcare brand that contributes to the health of the nation through differentiated technology development.”