Dexter Crema, Marketing Partnership with Salesforce

Dexter Studio's subsidiary, a VFX and content production company, is strengthening its global competitiveness in the advertising marketing business by collaborating with Salesforce, a global CRM solution company. By introducing an on-demand system that supports the entire marketing business from software solutions to practical services for the first time in Korea, it is expected to play a leading role in the industry.

Dexter Studio announced on the 26th that its advertising marketing specialized subsidiary, Dexter Crema, has signed a marketing consulting partnership with Salesforce Korea and launched a joint offering development council. They plan to provide digital marketing services to clients to support the establishment and execution of marketing strategies.

Dexter Crema is a comprehensive digital agency that has grown by handling global advertising planning and integrated communication for major domestic companies. Since its founding in 2009, it has won more than 16 awards in the digital category of international advertising festivals. It has proven its creative business capabilities both domestically and internationally, including being certified as an official partner of the Google Marketing Platform. Since last year, it has expanded its business areas to virtual production, AI meta-human, global hyper-personalized media, and NFT marketing.

A representative of Dexter Crema said, "We are conducting sales that combine advertising marketing in various industries such as IT, automotive, fashion, architecture, food, and culture," adding, "As marketing has become an essential tool in business activities, it is a time when a strategic approach targeting the advertising market is necessary."

To establish the consulting partnership, Dexter Crema enhanced its work expertise by obtaining Salesforce management certifications. As a CRM consulting firm, it met all the essential qualification requirements to provide high-quality functions and has long developed practical cases applying the capabilities accumulated as a planning specialized agency to CRM consulting.

A Salesforce Korea representative said, "Salesforce's technology combined with Dexter Crema's marketing strategy consulting know-how will be able to propose optimized integrated CRM marketing strategies," adding, "We plan to provide detailed guidance on how to utilize the Salesforce platform for actual execution."

Salesforce provides CRM (Customer Relationship Management) solutions worldwide in the form of SaaS (Software as a Service). Companies can receive support for various services such as customer relationship management, sales management, marketing automation services, and building their own online stores.

Son Buhan, CEO of Salesforce Korea, explained, "The joint offering development with Dexter Crema will be a new opportunity to strategically utilize the CRM solutions provided by Salesforce," adding, "It is significant in providing solutions that meet the practical needs of CRM marketing desired by each brand."

Song Kyungwoon, CEO of Dexter Crema, also said, "Collaboration with Salesforce will greatly help improve the quality and technological capabilities of the digital marketing services provided by Dexter Crema," adding, "We will provide marketing strategies that can enhance customer satisfaction."