Ski Market and Culture Development Planned Collaboration
Colmar, a specialized ski wear brand, announced on the 21st that it has signed a strategic partnership agreement with the Korea Ski Education Association.
Lee Jae-hyung, Chairman of the Korea Ski Education Association (left), and Kim Hyung-jin, CEO of Kolmar, are posing for a commemorative photo after signing a business agreement. [Photo by Korea Ski Education Association]
Through this agreement, official executives and instructors of the Korea Ski Education Association will wear Colmar ski wear and collaborate with Colmar to create various channels for the development of the ski market and culture.
Lee Jae-hyung, director of the Korea Ski Education Association, stated, "In addition to Colmar, we will conduct various events such as ski lecture consulting, technical exchanges and training, ski equipment briefings, secondary competitions, and paper presentations during the off-season through agreements with various ski-related companies, serving as a gateway to discover and nurture ski instructors."
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