Cheongse (Cheongchun Setak) Forms Strategic Partnership with 'Korealaundry' for Eco-Friendly Laundry Reform

- Establishing a Network for Eco-Friendly Laundry and Improving Environmental Damage Issues of Dry Cleaning through Partnership with ‘Cheongse’
- Developing Eco-Friendly Laundry Solutions Leveraging Both Companies' Strengths and Expanding Distribution Network for Eco-Friendly Detergents

The laundry industry has taken the initiative for an eco-friendly laundry reform.

Korea Laundry (CEO Seo Kyung-no), a leading company specializing in unmanned store operation solutions, signed a strategic partnership on the 19th with Cheongse (CEO Lee Ki-tae), which operates the lifestyle brand Cheongchun Saenghwal and the eco-friendly laundry service Cheongchun Setak.

The strategic partnership between Cheongse and Korea Laundry was carried out as part of building a strong network to reform the dry cleaning laundry industry, addressing unsanitary and environmentally harmful issues, and transforming it into a consumer-oriented eco-friendly laundry industry.

For this strategic partnership, Korea Laundry will provide its eco-friendly laundry solution "Wet Cleaning" and 20 years of expertise in operating unmanned laundromats, while Cheongse will combine its unmanned laundry conveyor system and the eco-friendly laundry solution "Water Cleaning," which received Korea's first "Environmental Label Certification" in 2022. Together, they will develop and establish AI solutions for fully unmanned consumer laundry services.

Additionally, both companies plan to expand and establish Korea Laundry’s eco-friendly detergent distribution network through Cheongse’s R&D and manufacturing facilities for eco-friendly detergents. They also aim to introduce the concept of stakeholder capitalism?the first in Korea’s laundry industry?and present a sustainable business model through ESG management, laying the foundation for global expansion.

Seo Kyung-no, CEO of Korea Laundry, stated, “This strategic partnership with Cheongse began with the belief that companies rooted in the laundry industry must take the lead for eco-friendliness.” He added, “Through this partnership, we will continuously collaborate on building networks to expand eco-friendly laundry businesses, developing AI solutions for fully unmanned self-laundry, and expanding eco-friendly detergents, aiming to grow the domestic eco-friendly laundry market and strategically enter the global market.”

Meanwhile, Korea Laundry plans to lead market innovation through ESG campaign activities that raise awareness of the harmful effects of dry cleaning on the global environment and climate change. Two years ago, they introduced "Wet Cleaning," a water-based alternative to dry cleaning, at the future-oriented eco-friendly laundry "Sweden Laundry" and the garment care service platform "Urban Landret," emphasizing the necessity of eco-friendly laundry and focusing on consumer-centered medium to large multi-platform businesses.