LG Household & Health Care's ‘Dr. Groot’ recently launched a new product, ‘Density Care,’ which not only addresses hair loss but also cares for hair density.
Dr. Groot Density Care is the first domestic hair loss functional product to prove the ‘effect of improving hair density’ through in vitro testing. It was developed based on the insight that the cause of weak hair is the ‘hair porosity phenomenon,’ where proteins and nutrients escape from the hair due to aging and other factors. The formula contains ultra-fine micro-proteins that can penetrate deep into the hair, filling hair density and enhancing elasticity and strength after seven uses.
In particular, the highly concentrated treatment that adheres tightly to the hair won the prestigious ‘Jiseok Award,’ the highest honor in the patent category, for its patented protein bonding technology. When shampoo and treatment are used together, protein bonding to the hair increased by 532% after seven uses, significantly improving hair strength.
Within just three weeks of use, it was proven through in vitro testing to alleviate hair loss symptoms and improve 3D volumizing effects on the crown, bangs, sides, and back of the hair, as well as provide styling durability for 100 hours.
A marketing representative from LG Household & Health Care’s Dr. Groot stated, “Through multiple consumer surveys, we learned that the point when customers feel the most stress is ‘when their styling or volume does not last after going out, making them look shabby.’ We hope that by using Dr. Groot Density Care, which provides a solution to fill hair density and strengthen hair, customers will experience improved satisfaction and freely enjoy their desired hairstyles.”
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