All Items Sold Immediately Upon Store Arrival
GS25, in collaboration with dessert cafe Billow, has launched the 'Billow Cream Cannel?,' which is recording overwhelming sales as the number one product among over 250 types of bread items.
The Cream Cannel? is a refrigerated product that perfectly captures the crispy outside and moist inside texture, and unlike the traditional room-temperature cannel?, it is differentiated by filling the round-shaped cannel? with cool and soft cream.
On social networking services (SNS), videos related to the Cream Cannel? keywords have surpassed 1.9 million views, 520,000 likes, and about 1,700 comments, gaining great popularity. The inventory turnover period for the Cream Cannel? is 0.4 days. The inventory turnover period is an indicator that quantifies how many days it takes for specific products held in stores to be completely sold out. Considering that some stores receive stock late at night or early morning, this essentially means that the product is sold out immediately upon arrival. On the mobile application Our Neighborhood GS, Cream Cannel? also ranks first in search terms.
A GS25 representative said, "In the past three years, we have introduced over 300 refrigerated dessert products, but Cream Cannel? is the first to achieve number one in sales including all bread categories," adding, "We will continue to introduce differentiated products to become the nation's 17,000 dessert hot spots."
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