Promoting Jinju City in Tokyo's Bustling District
Jinju City in Gyeongnam announced on the 19th that, following a visit to its sister city in Japan last March to promote sister city exchanges and explore overseas markets for agricultural and specialty products, it has successfully secured free broadcasting of Jinju City promotional videos in the Tokyo Shin-Okubo area, the center of the Korean Wave in Japan, until the end of December.
This achievement was made during the promotion of Jinju City's tourist attractions, various foods, and sights by Mayor Cho Gyu-il after the Jinju City delegation visited Tokyo on March 29 and signed an MOU with the Korean Agricultural and Food Association in Japan for the export of agricultural and specialty products.
The organization that proposed the free electronic billboard promotion was the Shinjuku Merchants Association, which actively sought to promote Jinju City by offering electronic billboard advertising at two of its buildings on the 6th, leading to the agreement.
Promotional scene on the electronic billboard of the Shinjuku Merchants Association building in Jinju-si, Gyeongnam.
As a result, large-scale electronic billboards operated by the Shinjuku Merchants Association on Shin-Okubo Street will broadcast videos introducing Jinju City's tourism, festivals, food, and culture free of charge until the end of this year.
The Shinjuku Merchants Association buildings are located on the busiest main streets connecting Shin-Okubo Station to Koreatown and the central bustling areas of Shinjuku and Shin-Okubo in Tokyo, making them ideal locations to promote Jinju City to Japanese citizens and tourists.
The electronic billboards are full-color LED screens measuring 6700mm × 3800mm (300 inches) and 4600mm wide × 3600mm high (215 inches), broadcasting from 9 a.m. to 9 p.m.
Especially with the recent global popularity of Korean content, the Tokyo Shin-Okubo area is receiving more attention than ever and is a hot spot where people interested in Korean culture gather, so the promotional effect for Jinju City is expected to be higher than in other regions.
Jung Jae-wook, president of the Shinjuku Merchants Association, said, “Through this visit to Jinju City, we have come to know Jinju anew and want to learn more about it,” adding, “We will continue to play an active role in promoting Jinju City's agricultural products, festivals, and tourism.”
Mayor Cho said, “The Tokyo Shin-Okubo area is a place frequently visited by Japanese and foreigners interested in K-culture, making it a great opportunity to widely promote Jinju City. The achievements in international exchange in the first half of this year are quite significant,” and added, “We will continue to pursue active international exchanges that produce tangible results in various fields to further solidify the brand value of Jinju City as a first-class international city.”
Meanwhile, the Shinjuku Merchants Association is a Tokyo Koreatown merchants association actively engaged in volunteer activities such as friendship events with Korean-Japanese organizations and compatriots, and events introducing Korean culture and food.
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