Spring and Summer Fashion Style Suggestions
Lotte ON announced on the 18th that it will hold the On & The Fashion Week to celebrate Lotte Day, an integrated marketing event for the Lotte distribution group, until the 23rd.
Lotte ON is partnering with Baba Fashion to offer the biggest benefits of the year. Popular products from seven brands operated by Baba Fashion, including JJ Jigott, The Izzat, and The Tillbury, will be sold at discounts of up to 70%, and exclusive special prices will be offered on popular spring and summer items from each brand. Additionally, Jigott, Izzat Baba, and The Izzat Collection will exclusively showcase new summer products, and The Tillbury will sell new summer products at discounts of up to 20%. When purchasing over 300 new products suggested by Lotte ON, customers will receive an additional 1% of the purchase amount in L.Points.
Popular designer brands such as Siyaju, Grace Yu, and Yeoppe also participate in the event, offering discounts and point benefits. Customers will receive discount coupons of up to 30% that can be used when purchasing designer brand products, and if payment is made via Naver Pay, an immediate discount of up to 7% will be provided. Depending on the purchase amount of designer brand products, customers can earn up to 10,000 L.Points, and those who write reviews after purchasing designer brand products will be entered into a draw to win 10,000 L.Points.
Fashion content proposing spring and summer fashion styles will be presented. A lookbook featuring various product coordination photos under the theme of daily looks suitable for now will be released. A customer participation event will also be held where customers can vote for the style they think suits them best, with a chance to win designer bags such as Joy Gryson and Joseph & Stacey through a draw.
A Lotte ON official said, “Due to this year’s abnormal high temperatures, sales of spring and summer fashion products have significantly increased compared to previous years,” adding, “We have increased shopping convenience by offering discounts on popular seasonal products in line with the faster fashion trends and introducing lookbook content that showcases coordination and usage methods of designer brand products.”
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