Luxury Hotels Attracting Customers with "Going to the Hotel to Watch a Movie" Activity

"Expanding Customer Touchpoints with Unique Programs"

The hotel industry is increasing customer touchpoints this spring with unique programs. These include various methods such as one-day classes that satisfy individual tastes and spring flower experience events.

Rise Hotel, Exterior View of 'Side Note Club'
Photo by Rise Hotel.

According to the hotel industry on the 15th, Rise Hotel will hold a mixology one-day class every Sunday in April at the hotel's 5th-floor cocktail bar, 'Side Note Club.' As demand for whiskey, cocktails, and other spirits increases mainly among young people, mixology, where customers make and enjoy drinks tailored to their tastes, has become a trend. Participants in the Rise Hotel Sunday cocktail class listen to cocktail storytelling and recipe explanations, then mix and taste various cocktails according to their preferences with the help of a professional bartender. A representative from Rise Hotel said, "There is a growing trend of customers wanting more diverse activities and experiences beyond just staying at the hotel," adding, "We will actively communicate with customers by exploring programs that satisfy their tastes in addition to the one-day classes."

Daemyung Sono Group's Sono International operates 'Sunset Cinema,' which screens movies in nature settings such as the sea, waves, and sunset near the beach promenade of Sol Beach Yangyang until October 15. Sunset Cinema is a flagship content first introduced domestically by Sono International, utilizing the natural environment of Sol Beach Yangyang and spaces within the resort. Sunset Cinema screens the latest movies daily at 7:30 PM. Even non-guests can watch movies by booking online or on-site through Sono Hotels & Resorts or Sol Beach Yangyang websites. The red sunset coloring the East Sea beyond the screen and the refreshing sound of waves provide a special experience for the audience. The theater is equipped with a large screen and 70 seats. Audio is transmitted to wireless headsets provided so that viewers can focus on the movie without disturbance. Sono International plans to enhance customer satisfaction by offering various content such as French Cinema Week and independent film screenings in the future.

Sono International, 'Sunset Cinema'
Photo by Daemyung Sono Group.

Jeju Shilla Hotel runs the 'Feel the Spring' program every Monday to Friday from 3 PM for two hours until May, allowing guests to enjoy spring with leisure experts. Jeju Shilla Hotel's leisure experts guide customers to spring flower spots and provide related explanations. Customers leisurely stroll through the spring flower spots while listening to the explanations. After the program, photos are printed and provided in framed form so customers can keep memories. In March, they visited Daewangsucheon Yerae Ecological Park, famous for its outstanding coastal scenery, considered a highlight of Olle Course 8. Meanwhile, Jeju Shilla Hotel is also holding the 'Memorable Moment Photo' event this month, capturing precious moments of commemorative trips at photo spots within the hotel and providing them as canvas frames.