Invitation of Over 60 Local Medical Staff and Others
LG Chem recently announced on the 14th that it held an academic forum in China, inviting over 60 medical-aesthetic experts, figures from the fashion and art industries, and wanghong (influencers).
Kim Hye-ja, Executive Director of LG Chem Aesthetic Business Division (sixth from the right), and Lee Guk-heung, Deputy Secretary-General of the China Plastic Surgery and Beauty Association (third from the right), along with other key attendees, are taking a commemorative photo at the W Solution Academic Forum held in China. [Photo by LG Chem]
The company explained that this forum was held to firmly establish LG Chem's hyaluronic acid filler, "Y Solution," as a top brand in Asia.
Under the slogan "A filler that understands Asian customers well, Y Solution," the forum featured discussions based on abundant clinical cases regarding the aesthetic preferences of customers in China and other Asian countries, LG Chem explained.
At the event, LG Chem held a proclamation ceremony announcing the operation of the China Aesthetic Research Committee to propose treatment methods specialized for Chinese customers. The committee included medical experts such as those from the Chinese Association of Plastic and Aesthetic Surgery, as well as figures from the art and cultural sectors.
Kim Hye-ja, Executive Director of LG Chem's Aesthetic Business Division, said, "Unlike the uniform beauty of the past, we will provide optimal solutions in line with the beauty trend that aims to maximize individual uniqueness," adding, "To realize the brand philosophy of Y Solution, which is science-based 'balanced aesthetics,' we will continue to research and present unique treatment methods applying clinical anatomy."
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