[AI Revolution](17) Leading the Supply Chain Management Market with AI... Emro

No.1 Domestic AI-Based Supply Chain Management Company Emro
Started Full-Scale R&D Investment Since 2016
Provides Practical Solutions Such as Inventory Management and Market Material Price Trend Analysis

#Food company A recently introduced artificial intelligence (AI) demand forecasting software. This was to enhance inventory management capabilities for fresh foods, where freshness is crucial, and to enable demand forecasting and planned production and ordering by food type. Petrochemical company B collects various external factors affecting the prices of key raw materials, such as raw material market information, exchange rates, and price indices, and conducts AI-based analysis and predictive simulations. Through this, they predict price fluctuation trends of key materials to improve purchasing competitiveness and reduce costs.

In an era where uncertain economic conditions continuously expand global supply chain risks, identifying and responding to various variables affecting corporate production activities is essential for business survival.

This is why the technology and services of 'MRO,' the nation's leading AI-based supply chain management (SRM·Supplier Relationship Management) company, are gaining attention. MRO develops and supplies AI software that monitors and analyzes various variables in advance and can quickly respond to market volatility.

Song Jaemin, CEO of MRO, said, "We created software by combining AI technological capabilities with ideas and know-how applicable to purchasing tasks," adding, "We have conducted purchasing system construction projects with various companies and incorporated industry-specific specialized purchasing processes and functions."

Since 2016, MRO has focused on AI as a next-generation technology to lead digital innovation and has made full-scale R&D investments. Through this, they have internalized natural language processing technology, time series data analysis and forecasting technologies, and developed proprietary software, introducing various AI software products to the market since 2019.

MRO applies AI technology in various fields such as automatic classification of vast amounts of purchasing-related data, recommending optimal component purchase prices and product sales prices, intelligent demand and inventory management, and analysis of price fluctuation trends of market-sensitive materials, providing practical solutions that companies need in purchasing tasks. Utilizing this, they have been conducting various projects to implement digital innovation across purchasing processes with companies like Samsung Electronics, SK Hynix, Hyundai Motor Company, Korean Air, S-Oil, Hanwha Construction, Daesang, Pulmuone, and K-Car.

The company's flagship product is 'SMART item doctor.' It is a data quality management solution that automatically manages information on item attributes, names, and classifications by combining various item standardization cases with AI technology. By improving the quality of item information, it enhances work efficiency and the consistency of purchasing performance information, suppresses price discrepancies, provides cost reduction opportunities, and supports appropriate price estimation.

Another solution, 'SMART quotation doctor,' automatically recognizes, classifies, and organizes items and prices on past quotations using AI to build a standard price database (DB) essential for comparing quotation prices. Based on this, it improves the efficiency of comparative analysis tasks for complex quotations sent by partners.

'SMART demand forecasting' is a one-stop solution supporting the entire demand forecasting process, including collection and analysis of internal and external data necessary for demand forecasting, data preprocessing for AI modeling, extraction of factors affecting demand, development of demand forecasting models, and execution of forecasts.

MRO develops various AI software through its proprietary platform, ‘SMART AI Studio,’ rather than external AI platforms. This enables the creation of diverse products that meet corporate demands. Recently, Samsung SDS recognized this technological capability and expertise in purchasing supply chain management and acquired shares. Currently, MRO is a subsidiary of Samsung SDS. Samsung SDS has announced it will act as an important global business partner with MRO going forward.

CEO Song said, “We expect the purchasing supply chain management software market to grow continuously by more than 8% annually over the next 10 years.” He added, “To lead the market, we will provide software that not only offers convenient functions based on digital new technologies such as AI and cloud but also leads customers and creates real value.”