Avenir ARTtainment, the only hair model entertainment company in Korea, announced that it is enhancing creativity in artistic model selection and naming to convey Avenir's unique creativity and distinctive image.
AVENIR CEO Mirae Choi has so far selected key models for Huim Company subsidiaries LloydBam Hair and Huim Hair, including Tohiro Rika (トヒロ りか, 20 years old), Eleita CieL (19 years old), Adela Rona (21 years old), and Loyga Mar (19 years old), and has created aesthetically maximized names. In particular, Loyga Mar's name is known to be a compound word of French and English, personally coined by the CEO.
Additionally, to select models that align with the brand's image, they are nurturing new models rather than professional models, emphasizing the brand's differentiated image through the selection and naming of models with artistic sensibilities. They also strengthen brand identity by applying marketing sensibility and psychological elements to the naming of various "Hair Colors of the Year" for the hair brand.
Especially, the names of exclusive models and the brand's hair artwork titles are creatively and innovatively coined compound words unique to Avenir ARTtainment, carrying significant meaning. Among them, Loyga Mar symbolizes the value of the LloydBam Hair brand, resembling the Pegasus constellation. At the Huim Company Focus Seminar, it was officially announced that "it will bring change so that the aesthetics of hair art, symbolizing our imagination and dreams, freedom and creativity, while rejecting clich?s and rules and expressing 'being myself,' will shine."
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