World-Class Flutist Choi Nayoung Selected as Model for Cosmetic Brand ‘On:AB (On Eibi)’

[Image provided by OnAB]

Skincare cosmetics brand OnAB announced on the 6th that it has signed an exclusive contract with flutist Choi Na-kyung.

An OnAB representative explained, "The brand philosophy of seeking the ultimate beauty brought about by the harmony of science and art aligns with the image of Choi Na-kyung, who stands out as a world-class flutist."

They added, "Choi Na-kyung's titles as the first Korean and the first East Asian to earn such distinctions connect with the brand's intention to create a sensation in the beauty industry."

As the official brand model of OnAB, Choi Na-kyung will promote OnAB’s ‘Classic Line (Ampoule, Cream)’ as well as the ‘Rejuvenation Program’ which includes melting ultra-fine needles.

Flutist Choi Na-kyung has begun filming a digital advertisement video as her first official activity as the brand model.

OnAB plans to leverage the synergy with Choi Na-kyung, who has a strong global fan base, to establish its position as a global brand in overseas markets as well.