Starfield COEX Mall Renewal, "A Destination for Gourmet Food, Knowledge, and Relaxation"

Gourmet Street Presents 20 Trendy Brands
Live Plaza and Aquarium Street Also Renovated
'Gourmet Street Taste Journey Festival' Until the 19th

Shinsegae Property announced on the 6th that Starfield COEX Mall has undergone a space renewal.

Starfield COEX Mall's Gourmet Street has been transformed into a T-shaped street densely packed with 20 gourmet brands. A wide range of food and beverage (F&B) brands, from formal dining to casual brands, have moved in. The premium shabu-shabu and sukiyaki dining brand 'Noya Shabu' opened its first store at Starfield COEX Mall. It is themed after Noya Station, an unmanned railway station in a rural village in Oita Prefecture, Japan. Guests can enjoy premium shabu-shabu that highlights the natural flavors of the ingredients in a sophisticated atmosphere.

Starfield COEX Mall 'Gourmet Street' panorama
[Photo by Shinsegae Property].

'Mutan,' a popular Chinese restaurant known for its long lines in Apgujeong, also opened its second branch on Gourmet Street. You can taste dishes such as steak truffle jajangmyeon, macaron menbosha, and Goheung scallop jjambbong. 'Pier Coffee,' selected for the Blue Ribbon for three consecutive years since 2021, also opened.

In June, global burger brand 'Super Duper,' representing San Francisco, USA, the premium version of 'Isokuhwa,' which caused a sensation with Korean beef omakase, and 'Soul Market Bakery,' led by Chef Nine Kyung, will also open.

Live Plaza and Aquarium Street have also recently undergone major renovations. After the renewal, Live Plaza has been hosting idol fan sign events, popular brand pop-up stores, and new product launch events.

Starfield COEX Mall is holding the 'Gourmet Street Taste Journey Festival' until the 19th. When spending more than 10,000 KRW at Gourmet Street F&B stores, stamps are automatically accumulated in the application (app), and depending on the number of stamps collected, customers can receive a 10% discount coupon for COEX Mall F&B stores, two tickets for Aquafield Jjimjil Spa, and more. After 6 p.m., discount benefits are provided based on the payment amount.