Shinsegae Department Store Hosts Cosmetic Fair... "Unprecedented Benefits"

Free Giveaway of Over 40,000 Samples

Shinsegae Department Store announced on the 5th that it will hold an unprecedented 'Cosmetic Fair' from the 6th to the 16th of this month.

This event features over 70 popular cosmetic brands including Yves Saint Laurent and Est?e Lauder. In particular, about 40,000 free trial samples suitable for the spring season will be provided on a first-come, first-served basis. To participate, customers can select the desired brand's sample and store through the Shinsegae Department Store mobile application (app) and then show the downloaded coupon at the respective store.

A customer is trying on cosmetics at the Yves Saint Laurent store in Shinsegae Department Store Main Branch.
[Photo by Shinsegae Department Store]

Various attractions such as new product pop-up stores and makeup shows have been prepared. From the 7th to the 13th, the main branch's first floor will showcase Jo Malone London's new Blossom Limited Collection. From the 7th to the 9th, the Gyeonggi branch's first floor will host a NARS Air Matte Lip Color makeup show.

A cosmetics mileage accumulation event will also be held. Customers who accumulate mileage using Shinsegae affiliated cards will receive Shinsegae gift certificates worth 10% of the accumulated amount at tiers of 250,000; 500,000; 1,000,000; 1,500,000; 2,000,000; 3,000,000; 5,000,000; and 10,000,000 KRW.

A Shinsegae Department Store official said, “With the lifting of the indoor mask mandate and the increase in spring outing visitors, demand for cosmetics such as color makeup, lipstick, and perfume is greatly increasing,” adding, “This Cosmetic Fair will be the best shopping opportunity for customers looking to purchase cosmetics.”