"Enjoy Games and Donate" BMW Hosts Event at Seoul Mobility Show

BMW Korea is hosting a variety of events and programs for visitors at the ‘2023 Seoul Mobility Show,’ held at KINTEX in Goyang-si, Gyeonggi-do, until the 9th.

The company is conducting interactive events for customers and visitors. At the photo kiosk set up inside the booth, visitors can take pictures and upload them to their personal SNS with designated hashtags to participate in a free photo printing event where they can decorate and print their own photos.

At the ‘BMW Lounge,’ operated for BMW vehicle owners or customers consulting on purchases, a space is provided to relax with catering services. Eco-friendly tote bags are given as gifts for on-site vehicle purchase consultations. Various enjoyable activities for visitors, such as the ‘BMW M Mania Rhythm Game,’ are also prepared.

A roulette event is also held for customers who sign up for BMW’s lifestyle platform app, ‘BMW Vantage.’ Participants can receive 1,000 to 200,000 BMW Coins, which can be used like cash within the app. Additionally, through a lottery ticket purchasable for 1,000 coins, various prizes such as vouchers for the BMW Driving Center are offered. The proceeds from the issued lottery tickets are donated to the BMW Korea Future Foundation, a nonprofit foundation of BMW Group Korea.

Fun and unique programs are also prepared for MINI fans. First, the ‘MINI Taste Consultant’ program allows visitors to find MINI models and colors that match their lifestyle and preferences through a kiosk and take photos with the selected model. The ‘MINI Splash Studio’ is also available, where visitors can take photos with avatars generated based on their actual faces and motions.

BMW Motorrad is also conducting various on-site events. Visitors who follow the brand’s official Instagram account and upload photos taken on-site with designated hashtags on their personal accounts will receive a ‘BMW Motorrad 100th Anniversary Commemorative Bandana.’ Customers who apply for purchase consultations will be entered into a lucky draw to win a 6-month test ride voucher for the BMW R18.

A meaningful donation event is also taking place. Visitors who donate 10,000 KRW on-site will receive a coffee coupon usable at the ‘BMW Lounge.’ Additionally, an event is held where participants who comment the correct answer to a quiz posted on BMW Korea Future Foundation’s official Instagram post will be entered into a draw to receive coffee gifticons.