"Global 6th Largest Market... Proud"
Plans Announced for Sustainable Development of Internal Combustion Engines
New Cayenne Model and More to Launch This Year
Porsche Korea stated at the 2023 Seoul Mobility Show that the Korean market has greatly contributed to the company's success and pledged to do its best to ensure customer satisfaction. The company exhibited 15 vehicles at the event, including the Asia premiere of the Vision 357 model.
At a press conference on the morning of the 30th, the company presented last year's business performance and growth roadmap. Porsche's global sales last year were approximately 310,000 units, and the company evaluated its performance as good despite difficult times. It also emphasized the importance of the Korean market. Holger Gehrmann, CEO of Porsche Korea, said, "We sold 8,963 units in Korea last year, a 6.3% increase compared to the previous year. This ranks sixth in global sales, and we are proud that Porsche Korea has contributed to Porsche's growth."
Porsche announced that it will not only focus on electric vehicles but also continue developing internal combustion engines. The company stated that sustainable development of internal combustion engines is necessary to maintain the brand's unique identity. Along with expanding the plug-in hybrid lineup, Porsche plans to launch 80% of all new models as pure electric vehicles by 2030. It also proposed actively developing e-fuel (renewable synthetic fuel) as a way to utilize existing internal combustion engine vehicles.
Regarding the product roadmap and service improvements in the Korean market, Porsche revealed that it is developing the Macan electric vehicle and plans to launch a new Cayenne model this year. In line with the headquarters' electrification strategy, the company will expand fast and slow charging infrastructure domestically. Additional service centers and stores will be opened in Songpa and Seongsu-dong, Seongdong, Seoul, to increase customer touchpoints.
The company unveiled the Vision 357, which pays homage to Porsche's first sports car, the Porsche 356. The introduction was led by Porsche designer Jung Woo-sung Style. Based on the 356, this model features an integrated form reflecting Porsche's unique design and includes a light signature embodying the brand's future design philosophy. It is equipped with a naturally aspirated 6-cylinder boxer engine producing a maximum output of 500 horsepower and can use e-fuel produced directly by Porsche. Other vehicles on display include the 356A Speedster, the racing car 963 LMDh, and the Mission R.
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