Shinsegae International announced on the 30th that its lifestyle brand JAJU is strengthening its wellness category by launching more than 20 new wellness beauty products this month.
Last year, JAJU launched the JAJU wellness line and opened dedicated wellness stores. Currently, it offers products for a healthy lifestyle through categories such as beauty and eco-friendly goods. Since its launch, the JAJU wellness line has exceeded its sales target by 130%, receiving great responses from consumers. In particular, the vegan skincare product ‘Oat Tantan Moisture Mask’ surpassed its sales target by 200%, showing results beyond expectations.
Keeping pace with the continuously growing wellness trend, JAJU plans to expand consumer choices by releasing new vegan beauty products. First, it introduces home spa body care products that can be easily enjoyed at home. There are 13 items in total, including body wash, body scrub, and body oil, across four concept lines: Deep Sleep, Mind Care, and others. All products use vegan-certified ingredients and contain natural components such as lavender, mugwort, yuzu, and peppermint, making them safe for the whole family to use.
The hand care line also uses only mild ingredients that are vegan-certified and rated EWG Green. It features 100% natural essential oil scents expertly blended with chamomile, jasmine, and lemongrass. The line includes six products in total, such as hand wash, scrub, and hand cream. With the outdoor activity season in full swing, a low-irritation sun care line made with vegan ingredients will also be launched. Four types?Waterful, Soothing, Tone-up, and others?are available to suit different skin types and conditions.
To celebrate the new product launch, various discount events will be held. On April 1st and 2nd, during Landers Day, sun care products will be sold at a special 40% discount, and the home spa body care line will be discounted by 30% throughout April. The JAJU wellness line can be found at JAJU stores nationwide, the JAJU application (app), and Shinsegae International’s own online mall, SI Village.
A JAJU representative said, “As wellness trends become widespread for various reasons such as health and beliefs, demand for related products continues to grow steadily. Based on differentiated product planning capabilities, we will continue to introduce wellness products unique to JAJU.”
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