Lotte Mart, 25th Anniversary Discount Event
Securing Cost Competitiveness Through Pre-Contracts
Lotte Mart announced on the 30th that it will offer half-price chicken and flatfish sashimi through the ‘Only One Sale’.
In this event, until the 2nd of next month, one large chicken will be sold at 6,980 won, a 53% discount from the original price of 14,800 won, when paid with the event card. The large chicken features a generous portion and crispy texture, coated with batter developed directly by the Lotte Mart Food Innovation Center (FIC) on No. 10 refrigerated chicken. Last year, cumulative sales exceeded 350,000 units.
Merchandisers (MD) from Lotte Mart and Lotte Super have been collaborating for three months and jointly negotiated with partner companies for this half-price event. Through market research, they identified the lowest market prices and preemptively secured about 100,000 units by combining the quantities from both companies. This volume is about three times larger than previous discount event quantities, allowing cost competitiveness through advance contracts.
A customer is purchasing a 'large chicken' at Lotte Mart Seoul Station branch. [Photo by Lotte Mart]
Flatfish sashimi (around 400g) will be sold at 19,800 won with a 50% discount for L.POINT members who pay with the event card from the 6th to the 12th of next month. However, sales are limited to 100 packs per store per day. This product was purchased in bulk, about 50 tons?10 times the usual volume?through prior planning with Lotte Mart’s designated Jeju flatfish farm, achieving economies of scale.
A Lotte Mart representative said, “To commemorate the 25th anniversary of our founding, we planned half-price chicken through the Only One Sale to reduce customers’ dining expenses, and we ask for your great interest. We will continue to introduce products that combine reasonable prices with taste and quality to satisfy our customers.”
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