Naver Cloud-Korea Tourism Organization, Integrating IT New Technologies into Tourism

On the 28th, Kim Tae-chang, Executive Director of Naver Cloud (left), and Yoo Jin-ho, Head of the Korea Tourism Organization, are taking a commemorative photo at the business agreement ceremony.

Naver Cloud and the Korea Tourism Organization announced on the 29th that they have signed a business agreement to strengthen cooperation between the two companies to enhance convenience for tourists and expand the attraction of foreign tourists.

Naver Cloud will receive foreign language tourism information accumulated over more than 20 years from the organization’s 'VISITKOREA' foreign language site (in 8 languages) to innovate in the tourism service sector. Naver Cloud plans to support various technologies such as cloud, artificial intelligence (AI), and APIs. First, it will implement tourist spot search functions, tourist spot information, and navigation through Naver Maps on the Korea Tourism Integrated Platform scheduled to open in the first half of this year.

In the future, Naver Cloud’s ultra-large-scale AI hypercloud technology will also be integrated. Through 'Clova Studio,' which allows the use of HyperClova, it will provide useful services such as personalized multilingual tourist spot information, real-time chat for travel itinerary planning, and Q&A about travel.

The two companies plan to continuously discuss and expand the scope of cooperation to improve tourism services by utilizing Team Naver’s core technologies such as cloud, Clova, Papago, and Maps, including enhancing foreign language services on the Korea Tourism Integrated Platform, promoting the ‘2023-2024 Visit Korea Year,’ and strengthening smart tourism city infrastructure.

Kim Tae-chang, Executive Vice President of Naver Cloud Business Division, said, "We will cooperate with the Korea Tourism Organization to provide services that benefit both tourism industry workers and domestic and foreign tourists by applying Team Naver’s various services and AI technologies to the tourism sector."