Lotte ON and Lotte Department Store Sign Business Agreement with LVMH Cosmetics

Development of Differentiated Products and Services

Lotte ON and Lotte Department Store announced on the 27th that they have signed a business agreement with LVMH Cosmetics to create synergy across online and offline channels.

The two companies will focus on strengthening competitiveness by developing differentiated products and services, and plan to showcase joint marketing activities such as launching new products from LVMH Cosmetics brands first or holding exclusive launch events.

On the 24th, at the LVMH Cosmetics headquarters, Kim Jang-kyu, Head of Sales at Lotte ON (from left), Kim Jeong-seon, Executive Director of Fresh, Jeong Seon-min, Benefit Specialist, Lee Kyung-ah, Vice President of Make Up For Ever, Jo Seong-kyung, Executive Director of Guerlain, Choi Young-min, Executive Director of Givenchy Beauty, Kim Ji-soo, Head of Beauty & Accessories at Lotte Department Store, and Lee Cheong-yeon, Head of Planning at Lotte Department Store, posed for a commemorative photo. [Photo by Lotte ON]

Lotte ON and Lotte Department Store intend to leverage online and offline channels to enhance brand awareness and expand sales channels for LVMH Cosmetics brands.

A Lotte Shopping official stated, "We expect great synergy from the combination of Lotte's online and offline channels and LVMH Cosmetics' brand competitiveness."