Hyundai Home Shopping Recruiting Customers to Participate in African Clothing Donation

Plan to Deliver 50,000 Units to Tanzania

Hyundai Home Shopping announced on the 27th that it will recruit customers to participate in the African Tanzania clothing donation campaign "Our Earth, Let's Wear It Together" on Hyundai H Mall until the 16th of next month.

As part of the Hyundai Department Store Group's integrated ESG (Environment, Social, Governance) brand strategy ‘Regreen·With Dream,’ Hyundai Home Shopping planned the first-ever global clothing donation campaign in the home shopping industry for Africa. Clothes that customers no longer wear will be collected, sorted, and washed before being delivered to Tanzania in East Africa.

Hyundai Home Shopping is recruiting customers to participate in the clothing donation campaign for Tanzania, Africa, until the 16th of next month. [Photo by Hyundai Home Shopping]

Each customer can donate up to five items. After filling out their name, contact information, and pickup address on the campaign application page on the Hyundai H Mall website, customers can leave a box containing the clothes at their front door, and Hyundai Home Shopping will send a delivery driver to collect it. Participation is limited to the first 10,000 people, and all participants will receive 3,000 H Points from the Hyundai Department Store Group’s integrated membership. Hyundai Home Shopping plans to add new clothing items such as shirts and knits from its own private brand (PB) and direct purchase products to the donated items, sending a total of 50,000 pieces to the local area.

A Hyundai Home Shopping official said, "We prepared this campaign so that clothes sleeping deep in wardrobes can shine again where they are needed," adding, "We will continue to promote various campaigns that allow customers to easily participate in meaningful activities such as resource circulation and solving social issues."