SH Sports Agency, which operates various domestic and international sports marketing and football development planning programs, and MindsGround have signed a mutual business agreement.
Through this agreement, the two organizations have agreed to cooperate on all tasks related to planning, promotional marketing, and operation for the promotion of domestic and international sports-related MICE projects. In particular, they have united their intentions to actively deploy their business infrastructure for the successful hosting of the '2023 Korea Football Week,' the first event of its kind in Asia.
SH Sports Agency has focused on building domestic football and youth football infrastructure and has conducted marketing through MOUs with advanced overseas countries. Recently, it planned, hosted, and operated nationwide youth football club festivals and football festivals for socially marginalized groups such as North Korean defectors and multicultural families under the slogan "The right for everyone to enjoy with just one football."
MindsGround, centered on its MICE division and video production division, has supported event operations and promotional marketing for exhibitions, fairs, and other events for over 200 domestic large corporations as well as public institutions. Currently, it is striving to expand the infrastructure of the global MICE and content business by introducing technologies such as XR and motion capture in the video and event sectors.
Moon Seong-hwan, CEO of SH Sports Agency, said, "Together, the two companies will work to expand the base of football domestically and internationally and develop and operate various football event programs to create diverse event cultures and build infrastructure in the football industry sector. We will do our best to contribute to the development of domestic sports culture by planning a new concept 'Sports Culture Tourism & K-Sports Hallyu Festival' that can contribute to revitalizing the creative economy linking K-sports culture beyond Korea to the world."
Min Hwan-gi, CEO of MindsGround, said, "As the organizer of the 'Korea Football Week' football exhibition, the first to be held in Asia, we aim to make this exhibition the representative sports exhibition of Korea. I am pleased to be able to work with SH Sports Agency at this starting point. We will strive to ensure that the cooperation between the two companies contributes to the growth of global sports exhibition culture beyond Korea."
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