Samjin Fish Cake, Korea Industrial Brand Power 'No.1 for 3 Consecutive Years'

Samjin Eomuk, a fish cake brand celebrating its 70th anniversary this year, has been selected as the No. 1 brand in the ‘2023 Korea Industry Brand Power (K-BPI) Seafood Processed Food category’ for three consecutive years.

The ‘Korea Industry Brand Power (K-BPI),’ organized by the Korea Management Association Consulting (KMAC), quantifies the influence of brands on consumers' purchasing behavior.

This survey was conducted through one-on-one interviews with 12,300 male and female consumers aged between 15 and under 60, residing in six major metropolitan cities including Seoul, Busan, Daegu, Gwangju, Ulsan, Daejeon, and Incheon, from October last year to mid-January this year, selecting the top brands by category.

Samjin Eomuk secured superiority across all survey items such as brand awareness, availability, and loyalty, achieving first place in the seafood processed food category for three consecutive years.

Samjin Fish Cake KBPI No.1 Image.

To celebrate being selected as the No. 1 brand in the ‘25th Korea Industry Brand Power Seafood Processed Food category’ for three consecutive years, Samjin Eomuk is holding a customer appreciation event.

By writing congratulatory comments on the event post on Samjin Eomuk’s official Instagram account, participants will be entered into a draw to receive gifts. Additionally, related promotions are planned to be held on Samjin Eomuk’s official online mall starting from April.

Park Yong-jun, CEO of Samjin Eomuk, said, “It is even more meaningful to receive the No. 1 award in Korea Industry Brand Power in the year we celebrate 70 years with our customers,” and added, “We promise to establish ourselves as a brand that grows and develops further.”

Samjin Eomuk has led the expansion of the fish cake market by developing fish cakes, which were originally side dishes, into bakery-style snacks, sparking a nationwide fish cake craze. It has also made the top 10 list of popular Korean foods in the U.S. based on the online sales platform ‘Amazon’ rankings, taking a leap toward the ‘globalization of Eomuk.’