Shinsegae Food Delivers 'Better Meat' Ready Meals to Army 28th Division for MZ Soldiers

Shinsegae Food announced on the 23rd that it delivered ready-to-eat meals made with alternative meat ‘Better Meat’ as consolation gifts to encourage MZ (Millennial + Generation Z) generation soldiers.

Song Hyun-seok, CEO of Shinsegae Food (left), is introducing a menu made with 'Better Meat' to Park Chun-sik, commander of the 28th Infantry Division of the Army.
[Photo by Shinsegae Food]

The day before, Shinsegae Food visited the 28th Infantry Division of the Army in Dongducheon-si, Gyeonggi-do, and delivered 10,000 hot dogs made using the alternative meat ‘Better Meat’ along with No Brand Burger’s exclusive beverages, ‘Brand Cola’ and ‘Brand Cider’. The 28th Infantry Division, known as the Invincible Typhoon Unit, is a frontline infantry division guarding the central-western front.

This consolation gift delivery was prepared by Shinsegae Food to encourage MZ generation soldiers fulfilling their national defense duties on the front lines for the safety of the people’s daily lives. The hot dogs delivered that day were made primarily with ‘Better Meat Plant-Based Frank Sausage,’ developed using Shinsegae Food’s proprietary technology. It is a ready-to-eat meal highly favored by the MZ generation and can be enjoyed healthily without concerns about animal fats, cholesterol, or chemical preservatives. Along with the gift delivery, Shinsegae Food also held a session introducing menus made using the ‘Better Meat’ alternative meat.

Song Hyun-seok, CEO of Shinsegae Food, said, “We delivered Better Meat hot dogs as consolation gifts to express our gratitude to the MZ generation soldiers who are fulfilling their national defense duties day and night for the country. We will continue to expand the delivery of Better Meat and actively strive to develop menus that satisfy both taste and nutrition.”