Lotte Homeshopping Launches US Designer Brand 'Derek Lam 10 Crosby'

Lotte Homeshopping announced on the 23rd that it will exclusively launch the contemporary brand ‘Derek Lam 10 Crosby’ by designer Derek Lam, who is leading New York fashion trends, on the 25th.

Derek Lam 10 Crosby is the brand that Lotte Homeshopping has devoted the most effort to this season, taking over a year to prepare for its launch. Derek Lam, a Parsons Design School graduate, is a recipient of the Council of Fashion Designers of America (CFDA) Award, considered the Oscar of the fashion industry, and is recognized as a designer who redefined New York fashion. Launched in 2011, Derek Lam 10 Crosby is a brand inspired by women strolling along Crosby Street, the fashion mecca of New York’s Soho. It is characterized by sophisticated yet comfortable stylish casual wear.

Lotte Homeshopping selected actress Suhyun from New Jersey, USA, as the exclusive model for Derek Lam 10 Crosby. They expect a synergy effect from her established global presence as an actress who has entered Hollywood and her New York sensibility image.

This spring/summer (S/S) season, Derek Lam 10 Crosby emphasizes the unique sophistication of New York fashion and comfortable wearability. It also utilizes cool, natural materials such as Tencel, linen, and Asa. The brand will introduce 12 new products, including summer suits suitable for workwear, blouses emphasizing feminine silhouettes, and dresses.

On the 25th at 10:30 PM, the brand will launch four essential seasonal items such as blouses, denim pants, and setup suits during a 90-minute segment on the representative fashion program ‘El Show.’ Items with high versatility, such as the ‘Tencel 100 Blouse’ that emphasizes a feminine silhouette using frill decorations and ‘Denim Pants’ that can be styled in various ways, will be introduced. Additionally, the ‘Summer Setup Suit,’ suitable for outdoor activities like commuting, vacations, and outings, will also be showcased.

Kim Ji-yeon, head of the Fashion Product Development Division at Lotte Homeshopping, said, “Derek Lam 10 Crosby is the brand we have prepared with the utmost care for this year’s S/S season. We believe it will be an opportunity to reasonably experience the New York sensibility at the center of global fashion.”