Participation of 19 Affiliates Including Emart
About 100 Products at Half Price Discount
Shinsegae Group announced on the 23rd that it will hold the large-scale integrated promotion "2023 Landers Day," offering extensive shopping benefits, on July 1-2.
Landers Day is the largest event in the first half of the year, held in conjunction with the opening ceremony of the professional baseball season. This year, 19 affiliates including Emart, Shinsegae Department Store, SSG.com, Starbucks, and Gmarket will participate. The pre-event on June 31 will focus on discounts for bulky items such as toilet paper, rice, and snow crab. On July 1 and 2, popular fresh foods like Korean beef, eggs, and oranges will be sold at special prices, and over 100 processed and daily necessities will be offered at half price.
Shinsegae Department Store will hold regular sales events by brand and special promotions on fresh and processed foods. From June 31 to July 8, customers who leave supportive comments for SSG Landers on the mobile application (app) will be entered into a draw where five winners will receive exclusive skybox tickets at Incheon Munhak Stadium and accommodation vouchers for Oakwood Premier Incheon Hotel.
SSG.com will run a baseball team support comment event. Customers who upload photos and comments cheering for SSG Landers on the event page will be entered into a draw to win skybox and designated cheering seat tickets. The first round of entries is open until June 26, and the second round until July 2.
At 12 PM on July 1, the day of the home opening game, a "Landers Special Live" will be held on the in-house live commerce channel SSG Live. Baseball team uniforms and accommodation packages at Grand Josun Jeju and Graffiti Pangyo will also be offered at special prices.
Gmarket will hold a sports product discount event from July 3 to 7 and sell cheering snacks through Smile Fresh, an online grocery shopping section.
Shinsegae Group has also prepared a joint promotion. From June 27 to 31, customers who leave cheering messages and expectations for Landers Day on each affiliate’s social media (SNS) will be entered into a draw to win various prizes, including Shinsegae gift certificates worth 100,000 won.
Shinsegae Group stated, "Marking the third year of Landers Day, it has become the largest shopping festival in the first half of the year, gaining great popularity among customers. We will present various events so that many customers can enjoy significant benefits."
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