Hyundai Motor Company announced on the 22nd that the Hyundai Restyle Exhibition will be held at AP Again in Seongsu-dong, Seoul, until the 9th of next month.
This event is part of an eco-friendly upcycling project that involves collaboration between the automotive and fashion industries. Upcycling goes beyond simply recycling discarded products by adding design elements and infusing value to create new products.
This exhibition is the first since the project began in 2019. Hyundai Motor Company plans to showcase the 2023 Restyle Collection and an archive exhibition featuring collections from the past three years, in collaboration with Jeremy Scott, who is famous as a guest designer for Adidas. A distinctive feature of this exhibition is that it not only reveals the clothing collection but also provides direct and indirect experiences related to electrification.
The exhibition is open daily from 11 a.m. to 7 p.m. and is free to attend. Visitors can make reservations online in advance or enter on-site without a reservation.
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