Samsung C&T Fashion Label C, Opens 'Bamford' Pop-up at Hyundai Department Store Trade Center Branch

Samsung C&T Fashion Division announced on the 22nd that Label C, a clean beauty specialty select shop, has opened a pop-up store for Bamford, a British natural lifestyle brand, on the 3rd floor of Hyundai Department Store Trade Center Branch in Gangnam-gu, Seoul.

Label C is a clean beauty specialty select shop that carefully selects and introduces clean beauty brands with eco-friendly and skin-friendly ingredients. It operates verified global clean beauty brands across various fields. These include Bamford, American fragrance brand Maison Louis Marie, French natural cosmetics brand Absolution, American clean nail care brands J.Hannah and Sundays, and French hair care brand Christophe Robin.

Label C's flagship brand Bamford is a British natural lifestyle brand that pursues "Natural and Holistic Living" based on the founder's philosophy of sustainability. It aims for a lifestyle that pursues both physical and mental health. It is available at Label C Garosugil flagship store, Lotte Department Store Main Branch, Beaker Hannam and Cheongdam flagship stores, and Samsung C&T Fashion Division’s fashion and lifestyle specialty mall SSF Shop. At The Hyundai Seoul, Bamford operates a standalone store.

The Bamford pop-up store will be open on the 3rd floor of Hyundai Department Store Trade Center Branch until June 16. Based on Bamford’s brand philosophy, the store is designed with a warm atmosphere using wood and clean stone finishes under the concept of "comfortable rest felt in nature." It sells key products such as hand and body wash and lotion, shampoo, conditioner, and hand cream made from plant-based ingredients like geranium, rose, and jasmine. Skincare products such as face cream and moisturizer are also available. A customer promotion to commemorate the pop-up store opening has also been prepared.

A representative from Samsung C&T Fashion Division said, "Bamford has opened a pop-up store at Hyundai Department Store Trade Center Branch, a key commercial area in Gangnam, Seoul," adding, "We will continue to build consensus with consumers on the meaning and value of eco-friendly cosmetics and promote various brands."