CU, Baek Jong-won's Spicy Pork Lunchbox Sells 500,000 Units in Six Days

Many Purchases by Office Workers and University Students

CU announced on the 22nd that the Baek Jong-won Jeyuk Hanpan Dosirak recorded cumulative sales of 500,000 units just six days after its launch. This is a faster pace than when Baek Jong-won's dosirak was first launched in 2015.

The Baek Jong-won Jeyuk Hanpan Dosirak consists of seven side dishes: two types of jeyuk bulgogi (soy sauce and gochujang), braised potatoes, stir-fried pumpkin, stir-fried kimchi, egg tofu pancake, and grilled ham. The Jeyuk Hanpan Dosirak is driving overall dosirak sales. From the 16th to the 21st of this month, sales of the Baek Jong-won convenience food series increased by 42.6% compared to the previous month, and total dosirak sales rose by 29.7%. It is especially popular among office workers and university students. Sales generated in office districts and university areas accounted for 33.1% of the total, which is more than twice the proportion of general dosirak sales in the same locations as of last month.

Baek Jong-won's Spicy Pork Bulgogi Lunchbox.
[Photo by BGF Retail]

The aggressive promotion also boosted sales. The Baek Jong-won Jeyuk Hanpan Dosirak is being sold at an 800 won discount until the 31st of this month, allowing purchase at a base price of 3,700 won. Additionally, customers can receive overlapping discounts of 300 won and 900 won through dosirak subscription coupons and telecom discounts, respectively. If payment is made via KakaoPay or Naver Pay, an additional 500 won discount applies, making the final purchase price 2,000 won.

A BGF Retail official said, “Since its launch, the Baek Jong-won Jeyuk Hanpan Dosirak has consistently sold more than 80,000 units daily, breaking the record for the highest sales of a single dosirak product every day. We are confident that the second dosirak, launching at the end of this month, will also be a great help to customers struggling with lunch inflation.”