Lotte Home Shopping's Naenae Studio Surpasses 2.3 Million Views in One Month

MZ Generation Accounts for 70% of Viewership Share

Lotte Homeshopping announced on the 22nd that its YouTube entertainment channel ‘Naenae Studio’ surpassed 2.3 million views within a month.

Naenae Studio is a YouTube entertainment channel launched by Lotte Homeshopping to strengthen content commerce. The strategy is to expand the influx of young customers through newly produced original content. In fact, the viewing share of the MZ generation (Millennials + Generation Z) was high at 70%.

Broadcast image of Kim Min-kyung's food web entertainment 'Matnamyeon Meogeuri'. [Photo by Lotte Homeshopping]

Going forward, Lotte Homeshopping plans to continuously introduce original content reflecting the latest trends and strengthen its competitiveness by selling products featured in the content through TV, mobile, and online platforms.

A Lotte Homeshopping official said, “Naenae Studio, the YouTube entertainment channel launched to enhance content commerce, has received a positive response by recording high view counts right after its launch,” adding, “We plan to continuously present various content reflecting the latest trends.”