Shinsegae Department Store's First Half Golf Battle... Releasing Over 10 Billion Won Worth of Stock

Exclusive and Limited Edition Product Sales, Popup Store Opening

Shinsegae Department Store and SSG.com announced on the 22nd that they will hold the "2023 First Half Golf Festival" event from the 24th of this month to the 2nd of next month.

This event will showcase Shinsegae-exclusive and limited-edition products along with various experiential services. In particular, differentiated content targeting female golfers, who have become major players in the golf market, has been prepared. According to Shinsegae Department Store, the proportion of female customers in total golf sales increased from 70.1% in 2021 to 72.8% this year.

Customers are purchasing golf clubs at Shinsegae Department Store.
[Photo by Shinsegae Department Store]

Popular golf clubs and exclusive items will be introduced. During the event, clubs that are popular among female golfers, such as Daiwa OnOff, TaylorMade Stealth Glory, and XXIO12 Ladies, will be showcased on the largest scale in the industry. At the Gangnam branch, the premium golf club brand Majesty will present the special model Urushi exclusively and in limited quantities.

Experiential content is also prepared. At the Centum City branch, the popular golf brand Titleist will offer personalized club fitting services on the 29th and 30th. This service is available only to customers who apply in advance through the Shinsegae Department Store mobile application (app).

Trendy golf wear can also be found. At the Gimhae branch, a Kakao Friends apparel pop-up store will be open from the 6th to the 20th of next month. Customers who purchase products will receive golf tees, and participatory events such as golf ball calligraphy and Kakao character doll claw machines will also be held.

Online, exclusive special-priced products will be sold. Every day at 9 a.m., a 10% discount coupon applicable to golf wear, equipment, and clubs on the Shinsegae Department Store Mall will be issued. A lucky draw event will also be held, where customers who purchase event products worth more than 10,000 KRW and enter the draw will have a chance to win popular golf equipment.

A Shinsegae Department Store official said, "With the full-fledged golf season underway, we have prepared differentiated content targeting female golfers who have become major players in the golf market," adding, "We will continue to discover new brands and products considering the diversifying demands of customers."