Ourglass, 120% Increase in Annual Sales Compared to Last Year Amid 'Vegan Trend'

Hourglass, a makeup brand operated by Shinse International, announced on the 21st that its cumulative sales from January to March this year increased by 120% compared to the same period last year.

Hourglass Phantom Volumizing Glossy Balm
Photo by Shinsegae International

It was found that 85% of customers who purchased products during the survey period were in their 20s to 40s. The 20s, who are actively engaged in value consumption, as well as those in their 40s, showed high purchase rates across the board, driving the sales growth trend. Hourglass analyzes that customers in their 20s to 40s, who have stable incomes and strong purchasing power, opened their wallets generously to uphold their ethical beliefs.

The recent 'vegan craze' among the 20s and 30s is cited as the background for this sales increase. Hourglass is a representative cruelty-free brand that practices a vegan motto, including banning animal testing and the use of animal-derived ingredients. Through full veganization of all ingredients and the development of alternative components, the brand strives for a sustainable life where animals, the environment, and humans coexist.

An Hourglass representative said, "Along with the value consumption trend, lip products, which had not received much attention due to mask-wearing, will lead sales growth more actively in the future."