[AI Revolution] ② Writes and Draws Anything with AI... Ruiten Technologies

CEO Lee Seyoung Launches 'AI That Writes' Startup
Turning Human Imagination and Ideas into 'Content'
Expert Writing for Business Plans and More Done Effortlessly

Se-young Lee, CEO of Luiten Technologies

Se-young Lee, CEO of Ryutten Technologies (Ryutten), has loved writing since she was young. She was also influenced by her father, who was a journalist. From elementary school, she logically expressed her thoughts like an adult writer. At 17, she showed a special attachment to writing by founding the Korean Student Conference for Youth (KSCY). Every year, KSCY provided a platform for domestic and international youth to conduct research and present papers on various topics such as humanities, science, and engineering. When the COVID-19 pandemic struck, the conference was suddenly canceled, and she faced a difficult time having to refund 100 million won. The crisis brought an opportunity. During the transition of the conference to an online format, she met IT developers and became interested in artificial intelligence (AI). Dreaming of becoming an entrepreneur, she came up with the idea of an 'AI that writes for you.' She took a leave of absence in her senior year of university and started a company. That company is now Ryutten.

◆Ryutten AI "We write anything for you" = Ryutten uses large-scale AI to transform imagination and ideas into 'content.' CEO Lee aims to create an AI content generation platform for business use. The service combines GPT-3.5, Naver HyperCLOVA, and proprietary language models. She attended an AI conference in the U.S. last year, where it was said that "after the internet and mobile, large-scale AI will be humanity's greatest invention." Ryutten allows users to input simple keywords and quickly and easily generate high-quality writing tailored to those keywords. It produces text suitable for various purposes, including advertising copywriting, blog posts, self-introductions, emails, company and product introductions, and YouTube video titles. Four months after launching the service in October last year, it surpassed 100,000 users.

Ryutten serves as an auxiliary tool that makes human creativity easier. It is currently available with a free plan, making it useful for entrepreneurs with limited capital. Small and medium-sized business owners who want to promote their products with great advertising phrases but cannot afford to hire copywriters, one-person creators making YouTube content, content companies needing to create e-books, companies preparing lecture scripts, and many others can utilize Ryutten. After writing, Ryutten also accepts requests such as "continue writing" or "summarize." It not only generates text but also creates desired images, making it an excellent assistant. Copyright and usage rights belong to the user, and the content can be used commercially. However, users should keep in mind that they are responsible for any issues arising from the use of generated content. It is also advisable to verify factual accuracy when using the generated text.

◆Launching 'Money-Making Writing'... Hiring 'AI Trainers' = Ryutten launched the Ryutten Document service earlier this month for professional writing. This service helps draft documents for complex tasks such as business plans and reports. It can assist in writing various business plans, including those for the Ministry of SMEs and Startups' preliminary startup package, which offers up to 300 million won in commercialization funds, and startup-focused universities. Users input keywords according to the plan format to create draft sections and then add content themselves. This is welcome news for startups wanting to participate in government support projects but lacking manpower for paperwork.

Recently, Ryutten has publicly recruited the country's first 'Prompt Engineer' with an annual salary of 100 million won. A prompt engineer creates and tests various prompts (commands) to help AI provide better responses. This is the first new job emerging in the era of large-scale AI, also known as an 'AI trainer.' The IT industry views this role similarly to the emergence of Android or iOS application developers. Prompt engineers are gaining attention because the quality of AI output depends on the level of questions inputted. Ultimately, they determine the quality of the service. Global companies, including Silicon Valley big tech firms, are actively recruiting prompt engineers. CEO Lee stated, "In the future, creative thinking will be more important than coding knowledge, so we are hiring 'engineers who converse with AI.' Our goal is to expand into various language markets such as Japan using the know-how and technology we have secured in the Korean market."