Maximizing Customer Experience with Design and Sound Optimized for LG OLED TV
LG Electronics announced on the 21st that it will launch a soundbar optimized for the 2023 LG OLED TV.
The new LG soundbar (model: SC9S) offers high space efficiency when installed together with the LG OLED Evo (target models: 55/65/77-inch, C2 / C3). No separate installation process is required to connect the TV and soundbar, and the connecting cables are neatly organized.
It features the ‘Wow Orchestra’ function, which implements customized surround sound for the first time. The Wow Orchestra function uses both the TV and soundbar speakers simultaneously to provide rich surround sound.
The new product supports a 3.1.3 channel configuration with three front speakers, one subwoofer for mid-to-low frequencies, and three up-firing speakers, delivering a maximum output of 400W. In particular, the three up-firing speakers, first applied worldwide by LG Electronics in 2022, have been further upgraded in this model to create even richer and more precise three-dimensional sound.
The new soundbar is equipped with various sound solutions such as Dolby Atmos, IMAX Enhanced, and DTS:X, allowing users to experience immersive cinema-like sound at home. Especially when connected to a console game, it smoothly plays high-quality game content with 4K resolution and a 120Hz refresh rate without lag.
Operation is also simple. Users can check the soundbar settings and easily adjust sound modes such as music, movies, sports, and volume using the TV remote control.
Pre-orders are available at LG Electronics Best Shops and the online brand shop until the 26th, with the official launch on the 27th. The product’s suggested retail price is 1,299,000 KRW. Customers who purchase during the pre-order period will receive a 400,000 KRW discount and an additional 100,000 KRW benefit upon submitting a photo review.
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