Golfwear brand Portmain announced on the 21st that it will open its first pop-up store at Galleria Department Store Apgujeong Luxury Hall West (WEST).
This pop-up store is the first occasion for Portmain to showcase its 2023 Spring/Summer collection after rebranding with the concept of 'resort golfwear.' The collection is inspired by the high society leisure lifestyle of the Hamptons in New York. It presents styles expanded beyond field looks to various lifestyles such as Pilates, tennis, and swimming. The pop-up store will be open until April 2.
The pop-up store space was designed to embody Portmain’s unique luxury. To express a white yacht sailing on the blue sea, a combination of deep blue and white colors was used. The space was completed with wood and metal accessories to enhance the overall quality. Portmain analyzes that the significance of this pop-up store is even greater as Galleria Apgujeong Luxury Hall is the department store that sets up trendy brand pop-ups the fastest.
To commemorate the opening of the first pop-up store, promotions will be held based on purchase amounts. Customers who purchase over 100,000 KRW will receive Portmain socks; those who purchase over 300,000 KRW will receive a ball marker and golf gloves (limited to the first 30 customers); and those who purchase over 500,000 KRW will receive a ball bag and golf gloves (limited to the first 30 customers).
A Portmain representative said, "This pop-up store is a space that contains Portmain’s brand value, opening a new genre of resort golfwear. We will continue to present vibrant collections and will quickly expand consumer touchpoints by opening a pop-up store at Shinsegae Department Store Gangnam on April 4."
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