Street Look Inspired by Basketball
Actively Reflecting Female Customers' Needs
Kolon Industries FnC (Kolon FnC) announced on the 20th that its golf wear brand Golden Bear has launched the 2023 spring·summer season collection.
The main theme of Golden Bear this season is 'Without Bias.' It carries the meaning of enjoying golf wear without prejudice, in one's own style. Additionally, Golden Bear selected New York as the representative city for this season, incorporating elements such as yellow taxis and checkerboard patterns into the collection. Golden Bear selects a representative city each season and reflects the image of that city in its collection.
The main concept is a street look inspired by basketball. It features sporty items reminiscent of basketball, such as hoodie sweatshirts and mesh jersey setups, mixed and matched with Golden Bear's unique patterns. Moreover, starting this season, Golden Bear actively reflected the needs of its female customers. They released women-only cropped sweatshirts, skirts, and dresses, proposing trendy rounding styles. They also expanded choices by adding women's XS sizes to the unisex line products.
A Golden Bear representative said, "In line with the Golden Crew campaign, we plan to continuously develop unique content with various crews," and added, "This year as well, we will further expand customer touchpoints through various pop-up stores and official stores."
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