[Featured Stock] SBS Rises 3.9% on Earnings Improvement Outlook

As expectations for improved performance emerged, SBS recorded a rise of over 3%.

As of 9:44 AM on the 20th, SBS was trading at 41,600 KRW, up 1,550 KRW (3.87%) compared to the previous trading day.

Nam Hyoji, a researcher at SK Securities, stated about SBS, "We forecast operating profit for the first quarter of this year to be 10.3 billion KRW, a decrease of 83.2% compared to the same period last year," adding, "This takes into account the sluggish advertising market at the beginning of the year."

He expected SBS’s performance to gradually recover after the first quarter. Researcher Nam explained, "The airing of ‘Romantic Doctor Kim Sa-bu 3’ is scheduled for April," and "Since the previous seasons recorded high viewership ratings (Season 1 (27.6%), Season 2 (27.1%)), the package price for Season 3 will also be set high."

However, the earnings estimates were revised downward. Researcher Nam said, "We estimate this year’s operating profit to be 116.1 billion KRW, a 37.4% decrease compared to last year," and added, "This reflects a worse-than-expected TV advertising market, resulting in a 29.3% downward revision from the previous estimate."