Shinsegae Simon Opens 'Casamia Good Home' Pop-up Store

Public Exhibitions and Unique Space Productions

Shinsegae Simon announced on the 19th that it will open the 'Casamia Good Home' pop-up store at the East Plaza of Yeoju Premium Outlets until May 14.

This pop-up store is an offline brand campaign presented in collaboration with Shinsegae Casamia, featuring a unique shopping space combined with a public exhibition.

Casamia Good Home Campaign Pop-up Store.
Photo by Shinsegae Simon

It was created based on the Holiday Home, a representative work by British contemporary artist Richard Woods. The Holiday Home is a large exhibition space measuring 6 meters wide and 5 meters high, with spring-themed floral plantings and large mirror-material benches installed around the perimeter.

Inside, about 10 works from the Big Garden exhibition currently held at Casamia Seorae Village store have been relocated to create a small art space where visitors can experience artworks harmonizing with the concept of home. Visitors can also purchase the actual artworks on-site. Unique goods reflecting Richard Woods' artistic worldview and popular interior items from Casamia are available for purchase.

A Shinsegae Simon official said, “We hope visitors can experience this unique shopping space blended with art content through the Casamia campaign pop-up store,” adding, “We plan to continue presenting offline projects each season that customers can enjoy and relate to alongside shopping.”