Lotte Department Store, Continuous Sales of 'Low-Carbon Hanwoo'... Leading ESG Management

30% Discount Event on All Items

Lotte Department Store announced on the 19th that from the 22nd, it will continuously sell "Low-Carbon Hanwoo" at its Main Store, Jamsil Store, Gangnam Store, and Bundang Store, and will hold a 30% discount event on all items until the 28th.

Low-Carbon Hanwoo is an eco-friendly Hanwoo beef that reduces carbon emissions by half compared to regular Hanwoo. Jeonbuk National University and Gochang-Buan Livestock Cooperative improved the breed and breeding methods through two years of industry-academic cooperation. By improving the breed, they selected cows that emit less greenhouse gases, and shortened the breeding period from the existing 30 months to 21-25 months, reducing carbon emissions by up to 30%. In fact, Low-Carbon Hanwoo emits 65% less carbon than the global average and 45% less than the domestic average based on the same weight.

A customer is purchasing low-carbon Hanwoo beef at the Lotte Department Store main branch.
[Photo by Lotte Department Store]

Low-Carbon Hanwoo was so popular that 1,000 gift sets sold out during last Lunar New Year. It is characterized by tender meat due to the earlier slaughter time, and representative products include Low-Carbon Hanwoo Royal Gift and Low-Carbon Hanwoo Special Gift.

A Lotte Department Store official said, "We went through more than a year of consultations and preparations with Jeonbuk National University and Gochang-Buan Livestock Cooperative to expand the sales channels for Low-Carbon Hanwoo," adding, "We plan to take the lead in ESG (Environmental, Social, and Governance) management by introducing various eco-friendly contents together with Korean farms in the future."