Peptide-focused skincare brand ‘DR.PEPTI,’ operated by J&Co Sugar Co., Ltd., announced that it achieved a complete sell-out during the Qoo10 Japan Mega Sale event held from March 1 to 12, ranking 7th in overall sales within the beauty category.
Qoo10 Japan is a large open-market platform operated by eBay, primarily targeting female consumers in their 10s to 30s in Japan. The ‘Mega Sale’ is the largest annual event held quarterly on Qoo10 Japan.
On the first day of the Qoo10 Mega Sale on March 1, DR.PEPTI was featured in a Qoo10 recommended product video by a famous Japanese skincare YouTuber, and by the second day of the event, it had climbed to 7th place in the beauty category rankings.
The YouTuber’s recommended product was DR.PEPTI’s bestseller, the ‘DR.PEPTI Peptide Volume Master Essence,’ which sold a total of 23,000 units during the Mega Sale period, generating approximately 700 million KRW in total brand sales.
The ‘DR.PEPTI Peptide Volume Master Essence’ contains three patented French ingredients (Boriphyline™, Voluform™, Volument™). Additionally, it includes 51% Styphnolobium japonicum fruit extract replacing purified water, 11 types of peptides, hydrolyzed collagen, and elastin, making it a product that helps improve skin elasticity and density.
Moreover, in December, it gained attention when introduced as a moisturizing anti-aging bubble essence during a TikTok live broadcast by a famous Japanese actress.
DR.PEPTI stated, “Since entering Qoo10 Japan, we recorded a growth rate of 20,488% compared to our first participation in the June 2021 Mega Sale. In just two years, we have rapidly secured a significant share of the Japanese skincare market.”
Park Young-gyu, Executive Director of DR.PEPTI, said, “Based on the successful reference of this Qoo10 Japan Mega Sale, we plan to continuously launch new products reflecting Japanese consumer needs, and in the second half of this year, we intend to actively expand into the offline market.”
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